The most cost effective,
 time-efficient method
 for getting information
 from populations
 already connected to
 your business (employees,
customers, etc.) 

 Print surveys are still
 effective tools for  reaching a random
 sample or if your
 target population has
 a significantly high percentage of people who do
not have easy access to or use computers.

 When you need
 qualitative insights
  into the "whys" and
 "wherefores", focus
 groups allow you to
go more in-depth into issues you know about and can lead you to insights you may have been overlooking.