Based in Fort Myers, Strategy Marketing Research of
Florida specializes in the design, implementation and analysis of local area surveys. With over 14
years of survey experience, we strive to work with our clients to develop surveys that will yield
results that are both insightful and actionable.
Constantly growing competition and changing
economic environments underscore the importance of delivering exceptional customer service. You can
proactively use the results from surveys to improve the service you provide and the business decisions
you make.
Consumer confidence among Floridians rose three points in December
"... to 69, one point below the level in December 2010... Perceptions of personal finances now compared to a year ago rose one point to 53 while expectations of personal finances a year from now declined two points to 78. Expectations of the U.S. economy over the next year jumped six points to 59 while expectations over the next five years rose three points to 71. ...."
Huge Improvement in Reputation of The Auto Industry And Big Drop In Reputation Of Airlines
"... since 2009, when the survey was last conducted ... a huge improvement in the number of people who think that the automobile industry is doing a good job of serving consumers and a very large increase in those who give the airline industry bad marks..."
Seniors Outnumber Teenagers in the Job Force
"Today in the United States there are significantly more seniors in the labor force than teenagers. The shift happened in 2007-2008. And it’s the first time ever that seniors outnumbered teenagers in the labor force..."
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Strategy Marketing Research of Florida was started in 1997 by Harris Segel who has been involved in market research in Southwest Florida for over 18 years. He has designed, implemented and presested research for numerous broadcast television staions and business associations and has been a guest lecturer at Florida Gulf Coast University. A resident of Fort Myers for the past 28 years, Mr. Segel grew up in Allentown, Pennsylvania before attending Memphis State University.
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